Want to sell more printing? Own your unique category! In the latest issue of National Print and Sign Owners Association Magazine, Dave Hultin shares the advantages of creating and owning a category and how you can create one by combining two items. Here are a few examples: 🧊Ice cubes + 🪴Plants = easy-to-maintain plants 😁Happy + 📃Printing = Spectrum Printing and Marketing, Home of the Happy Printers 🚹Urinals + 💧Sinks = good hygiene What are two things you could combine to carve out a distinct space in the printing industry? Share your thoughts in the comments!
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Once you've chosen your unique category, put it into a one-liner practiced and repeated by your team. Learn more in this video: https://www.youtube.com/watch?v=32d6gZoRjnA